Monday, February 7, 2011

Eco friendly is Marketing Friendly

Every large corporation will have its moment in the spotlight as its production ethics are scrutinized or  its production / manufacturing process impact on the environment is called into question. By the sheer size of these companies, problems are bound to happen. In my opinion, the factor that makes a real difference is how the company responds to the problems and what changes it adopts for the long term. H&M faced serious criticism last year for its clothing disposal process. In answer to this, the apparel giant will release a collection of clothing aiming at being completely eco-conscious. Featuring organic cottons, linen and recycled polyester, H&M aims to make this a permanent fixture in their stores. It makes me hopeful that eco-friendly options can be made available at larger apparel chains. To see more of their collection, click here.

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